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How to Choose the Correct Conference Venue

October 19, 2012 2 Comments

Conference venues are like boxes of chocolates: they’re all different, and you’ll never know how different unless you open the boxes and find out. Unfortunately, though, that means you probably invested some money in those boxes of chocolates, and if half of one particular box has caramel chocolates (which you hate), you’ve just lost out on some money.

And that’s always a downer.

There Is a Way to Find the Right Conference Venue, Though

Several things you need to keep in mind –

  • Image
  • Impression
  • Appeal
  • Amenities
  • Availability

Because all the boxes of chocolates are different, you’re going to need to see what they’re all about. Sort of like sampling.

Visit the conference venue, see the style, the size, the everything. See if it fits your business. It has to be in line with the corporate image you’re trying to portray. If chandeliers aren’t your thing, steer away from those conference venues. If you like grand halls and Corinthian columns, look for them.

That falls right into impression. If you’re setting up a conference, you want to make sure the attendees get the right impression. A bad conference is one to which people regret going. If the type of music played in the venue isn’t your attendees’ cup of tea, change the tea please.

The appeal then comes next, as you want everything from prestige of the venue to extra perks to be offered. Some venues will have partnerships that will make a conference that much more appealing to prospective attendees and business affiliates. So do the research. Make sure those boxes of chocolates stay sweet.

That obviously goes along with amenities: what do they offer? The sizes of the room matter. Technology matters. Do they offer video and audio services? Wait staff? Decent time length to have the venue? Consider all of that carefully.

More importantly, make sure it’s available (no-brainer). Decent cost, but not cheap. The location has to be spot-on, or people are going to have some trouble getting to your conference, and that’s a major no-no.

Plain and simple, a conference will fail if no one arrives.

You Never Know What You’re Gonna Get

Forrest Gump said it best. But still, these tips can help you make sure you get the most out of your box of chocolates. So enjoy the taste. And the conference rolls out successfully. Make sure you eat your protein, though (all that sugar can drag you down)

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