The collection models that had received a simple name ‘die cast’ were created with the help of molding materials, or pressure casting. The tiny samples cannot resemble toys because of their artistic value, yet, some people do not see any point in such saving up. Others buy diminutive models of expensive luxury cars with the secret desire to get the real one, after all.
Foolproof business approach
Creation of toys is likely to develop into the big business. It is not a problem to make money selling the people their feeling of childhood, innocence and pure joy. Basing on such an approach, a lot of enterprises create funny and cute amenities serving as home appliances afterwards.
Maybe, if you are hesitating which area to choose for your start-up? We are convinced that such a serious decision must be made after answering questions what the reaction of target audience is going to be, and which types of new products are necessary to be launched. Having pondered all these issues, it is a wise idea to produce tiny samples of what you would like to set up and after that make a conclusion if it is what you really need.
Let’s see how such approach helped to the giant enterprises.
A bit of history
Even though there are many toys produced on the market, we would like to talk about the most successful concept, particularly, die-cast cars.
The models from the die-cast series harken back to the beginning of the 20-th century. Two companies, Meccano (known for products Dinky Toys) originated from the Great Britain, and Dowst Brothers (that set up Tootsie Toys production) began their sophisticated work. They felt hardship while finding resources, yet, it could not stop them. Their first models represented quite simple and small cars that did not have any interior décor. Good idea for the business without start-up capital, is not it?
Perhaps, the founders of die cast had certain sublimation. Definitely, they were willing strongly to produce real cars but did not have financial sources to make the dream come true. Their attempt to embody the desirable features is really astonishing. Surely, they could not produce the most expensive car marks, but instead, they remained in a history as truly quick-witted inventors!
Not bigger than a matchbox
Before the Second World War the models had been produced with the different metals that were susceptible to damage and various scratches. That is why in 1940s this problem was solved by chemists who combined zinc, aluminum, magnesium, and copper. Under the guidance of such technology, British enterprise Lesney Products&Co produced the car models having acquired a size of a matchbox.
The mentioned idea became commercially successful, and other companies started adding their details.
Not for children
The more spider work people contributed to the creation of die-cast cars, the better car models looked. For instance, in 1950s British company Mettoy Playcraft LTD equipped its models with the transparent plastic windows and created the salon interiors.
Further, various enterprises dealt with the production of tiny vans that were not considered as children games anymore. It appeared, the people in any age loved the universe of diecast model cars (ex: cinema cars, racing cars, trucks …).
On the contrary, serious companies wanted to get such samples for their advertisements and broadcasting, as it happened in the occasion with Coca Cola. At the same time, the models were perceived as those bought by adults, not for children needs.
No wonder, the modern psychology encourages such actions explaining that everything you are visualizing is about to come into your life once you make the first steps. Probably, purchase of die cast car could be such a lean forward.